Introduction

There are literally dozens and dozens of different definitions of ‘the entrepreneur’ and the concept of ‘entrepreneurship’. Researchers and writers often seem to pick the definition that best fits the area they are discussing. We have explicitly linked entrepreneurship to the capability for exploiting successfully innovative ideas in a commercially competitive market. Leaving to one side the fact that individuals working in the public and non-profit sectors can be very enterprising, in historic and policy making terms entrepreneurship refers to business behaviour related to innovation and growth. For our purposes, entrepreneurs may be broadly defined as people who manage a business with the intention of expanding that business by applying some form of innovation and with the leadership and managerial capacity for achieving their goals, generally in the face of strong competition from other firms, large and small. The overall aim of this unit, therefore, is to provide you with opportunities to consider and reflect on the personal aspects involved in transforming an innovative idea into an entrepreneurial product.



After studying this unit you should:

·  understand the nature of entrepreneurship;

·  understand the function of the entrepreneur in the successful, commercial application of innovations;

·  confirm your entrepreneurial business idea;

·  identify personal attributes that enable best use of entrepreneurial opportunities;

·  explore entrepreneurial leadership and management style;

·  identify the requirements for building an appropriate entrepreneurial team.