4.12 Candidates make decisions too

In the past people have tended to see selection primarily as organisations choosing between individuals. However, we must not forget that candidates are also making choices: about whether to write in for an application form, whether to apply, whether to attend an interview, whether to accept an offered job. This makes it important for organisations to treat candidates in a sensitive and responsive manner. They will need to pay attention to their recruitment materials, to provide realistic job descriptions and to be aware of how candidates are treated.
Recruitment processes vary between sectors and between organisations. They are also constantly changing (Box 4).

Box 4: Internet recruitment

There has been a significant increase in the use of the Internet for recruitment purposes. One way of using the Internet is to post vacancy advertisements on some of the specially created ‘job boards’ – electronic versions of a newspaper's situations pages. Another method is to incorporate a recruitment section in a company website. Although there are capital costs to this, they may represent a modest investment considering the price of national newspaper advertisements and the potential long-term use of a website. Organisations need to encourage potential recruits to visit the site by placing small advertisements on job boards and in the press indicating the organisation's web address.

The audience for recruitment websites has been concentrated in younger age groups and professional occupations, although this is likely to broaden out. Recruitment costs may be reduced – some US firms claim a 45 per cent saving by using the Internet.

Criteria for success are that visitors to a company website should find it convenient to use, up to date and offering online application facilities. The advantage to the organisation is the technical simplicity of adding applicant details to its database and in conducting online dialogue with applicants about job and career requirements so that they can be advised when a suitable vacancy arises.

Thus the Internet offers several attractions to both recruiters and job hunters.